Google Promotion: Website Optimization Tips

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Until 2022, the main method of promotion in Google for Russian-language web resources was contextual advertising. The first lines of search results were occupied by advertisements created through AdSense, a system for launching advertising campaigns from Google. Today, although the company has not made any official statements, launching paid advertisements through AdSense is impossible: you will not find the Russian Federation in the list of countries when setting up a campaign.

Of course, there is still the possibility of paid advertising in Google. Craftsmen on page seo service have learned to bypass blocking and redirect traffic to domains in the ru zone. However, the result is rather dubious: creatives are seen by an audience all over the world, and users from the Russian Federation - not always. This method of promotion is not suitable for most types of local businesses that would like to attract customers from Moscow or other large cities.

At the same time, Google was and remains one of the most popular search engines in Russia. According to data from April 2024, almost 37% of users prefer to google information. Yandex's share is about 61%. This means that search engine promotion in Google is still relevant. In this article, we will talk about how to optimize a website to get to the top of this search engine.

What happens when you google?
Like most Internet search engines, Google works on the following principle:

Special applications - crawlers scan the web space, collecting information about new and existing sites. They check texts, videos and images, loading the results into the system index.
The Google index is a huge database where information about portals is indexed. Search robots identify keywords and phrases, and analyze videos and images to identify user queries that match this data.
To generate search results in response to any user request, the system uses special algorithms. They take into account a variety of factors, including the relevance of information to requests, its quality and relevance, as well as the popularity and authority of specific portals.
Thus, before promoting a site in Google, it is necessary to configure it in accordance with the algorithms of this system. Usually, indexing of changes at the initial stage takes from 3 to 6 months. During this time, the user experience is noticeably improved, the external link mass is accumulated, and crawlers have time to scan all the innovations.

Technical setup of the site
Optimization for Google should start with the technical preparation of the site. The peculiarity of this search engine is in the use of algorithms that Yandex does not use. Let's dwell on them in more detail.

Mobile-First
Mobile-First is not only an algorithm for ranking resources in search results, which primarily takes into account the presence of a mobile version of the portal, but also a whole philosophy, a kind of trend among developers.

According to research, already in 2022 the number of Internet users using tablets and smartphones to surf the web exceeded 60%. This number is constantly increasing. At the same time, mobile device lovers cannot afford the luxury of opening several tabs from search results at once. According to analytics from the same Google, most often this category of people chooses the very first links from the top, stopping at sites that are most convenient for reading. Their task is to get information as quickly as possible and in the most convenient format for themselves.

Therefore, sites that will be favorably treated by the Mobile-First algorithm must load quickly, contain the main keywords of visitors in the content and show the most important things first. Thus, promotion to the top of Google is impossible without a mobile version or revision of the design of an already finished desktop page:

Be sure to check how correctly your resource is displayed from all types of mobile devices, and most importantly, whether it is convenient to use for those who download the portal from a smartphone.
Use large buttons with readable text, as well as large clickable elements: people move their fingers across the small screen of a smartphone, and it is simply impossible to hit small elements.
Avoid a large number of forms and input fields where information must be entered using a keyboard. Add auto-fill functions and try to minimize the amount of information requested from the user.
Please note that a resource created in accordance with the Mobile-First principles is quite easily adapted for a PC: it is enough to add to the code the ability to expand the page on a large screen. At the same time, the presence of a mobile version or a portal optimized in this way for a PC will significantly facilitate the promotion of the site in Google.