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Google AdsSocial Media AgencyContent MarketingInbound MarketingEmail Bolivia WhatsApp Number MarketingInfluencer MarketingProgrammatic BuyingWeb developmentWeb designEcommerceCustomersOur clientsSuccess storiesBlogContactESMARKETING DIGITALProgrammatic Agency: How does it work for your Ecommerce?PUBLISHED ONJANUARY 20, 2024BY ENG. PABLO M. SUAREZWithin digital marketing, paid advertising is one of the most used strategies. But you should know that there is no single way to design campaigns and one of the fastest growing are those proposed by programmatic agencies .
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These agencies offer a service called programmatic purchasing that, although it has existed for a long time, has been strengthened in recent years at the pace of technological advancement and thanks to the contribution of AI, Big Data, CRM, etc.Thanks to the data collected by the aforementioned technologies and increasingly efficient automations, programmatic buying has gained a prominent place by offering precise focus and reaching the right audience at the right time.A novelty, within Programmatic Buying, are specific campaigns for online sales or e-commerce stores.
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