Your competition can easily catch up

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Even your founding story can be a differentiator. If your success story is similar to your ideal audience, you can use it to create something your potential customers want for themselves. If the story aligns with your ideal customer profiles (ICP), leverage it, and tell the story from your perspective.




Your other key differentiators may not be as exciting as a tech company Cameroon Email List starting out of a garage, but they’re still relevant. Your competition can easily catch up to price and technology. Instead, focus on the small things that set you apart from the herd. If it’s something meaningful, like a commitment to the environment, a focus on philanthropy, or a community of happy and engaged employees, it’s an important distinction.


   



It aligns with someone’s core beliefs. Ultimately, you’ll want to map your key differentiators to your ICP. Think about what matters to them, whether that’s supporting independent artists, saving the environment, or just wanting to feel beautiful. Then, use those differentiators to craft an authentic story for your brand.