Expanding the list of keywords

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Another way to drive more traffic to your site and improve your reach is to expand your list of keywords. How can I do that: Research competitors and use the same keywords and phrases to promote your products. Analyze low-frequency demand. Process branded information demand. Monitor user intents. This can lead to interesting discoveries, such as: changes in natural demand; users began to call the product something else; widely used jargons, dialectisms, synonyms, etc. appeared. An example of a natural drop in demand Filters A typical functionality for online stores are filters, which can present difficulties for SEO promotion.

The most common problem is the generation of “junk” pages due  Email List  to the intersection of certain parameters such as “a white sofa with legs as a gift to grandma.” There are practically no such queries in search engines. Despite this, such pages are still generated automatically when using a filter, which has a negative impact on the site's ranking. The way to solve this problem is to create a CNC (Human Readable) URL for each filter page that has demand. In this way, you can make these pages more user-friendly and improve their indexing in search engines. How it works in a nutshell: we study low-frequency and ultra-low-frequency requests. If we have at least 20 requests per month, we make a landing page with this URL from the filtering item.
   


Let's take a closer look at this in the image below. Select a category in the filter and study the demandSelect a category in the filter and study the demand We see that there is a demand for Fortuna thermal imagers, which means we are making a landing page with a CNC address for this product. Without asking, we leave pages as they are.We see that there is a demand for Fortuna thermal imagers, which means we are making a landing page with a CNC address for this product. Without asking, we leave pages as they are. Implementation of semantics On commercial sites, as a rule, there is not much text and the question arises - where to implement key queries. There are several ways: Writing short but informative descriptions for each product. This will help you add text to the page and use keywords. It is important that the description is of high quality and contains the main characteristics of the product, its advantages and possible areas of application. You can also add reviews or ratings, this will help expand the content of the page.